Through APIs, RM3 gathers data from search engines, campaign management tools and web analytics providers. All records are maintained in the RM3 data warehouse to allow our teams to see key performance indicators across Pay-Per-Click Search Advertising PPC, Search Engine Optimization (SEO), and on-site activity in one dashboard. By storing the data centrally, it is always available on-demand and not subject to downtime from outside technology partners.
RM3 also interfaces with partner agency business intelligence suites to align SEM data with other media channels including offline and online display. This enables the development of cross-channel insights and econometric models that help us determine the proper budget allocation for our clients.
The RM3 search marketing technology is compatible with internal client database feeds. By tying our digital marketing programs to internal CRM data, we can create powerful behavioral targeting personas. Additionally, RM3 can plug into back-end inventory management systems to drive SEM optimizations based on product availability.
Resolution Media believes that there’s no one-size-fits-all technology solution for clients. By layering RM3 over best-of-breed 3rd-party campaign management platforms, we are able to get the best of both worlds and maximize ROI for our clients.