An Omnicom Media Group Company

Behavioral Targeting (BT)

Reach In-Market Customers

Why BT?

Customized messaging matches intent and increases effectiveness
Re-targeting and re-engaging previous site visitors drives action
Audience segmentation eliminates waste

Behavioral targeted ads will grow from $0.9 billion in 2008 to $4.5 billion in 2013.

Econsultancy Digital Marketers United and SEMPO,
2010

Creating specific audience segments based on our Digital Behavior Analysis (DBA), Resolution Media uses our Behavioral Targeting (BT) platform to identify and purchase online display media. This ensures that we are only paying for media that matches your bulls-eye target customers. Resolution Media has created partnerships with key data providers and exchange media platforms to secure the most-targeted ad impressions for our clients.

In the early days of Internet advertising, marketers targeted their messages to the content of a specific website and purchased inventory on a reserved basis. Today, there are countless ways to target advertisements and online display media space can be procured through auctions, similar to search. Our BT suite incorporates the following targeting criteria at the individual consumer level:

Content/Context
Demographic
Psychographic
Geography
Day-parting
Keyword searches
Purchase history (online and offline)
Web browsing history
Social graph

Our Behavioral Targeting (BT) solution plugs in to inventory from ad exchanges, networks, and publishers to gather only the impressions that meet our criteria. We then apply our statistical models to determine the best rate to pay for that impression based on predicted return on investment (ROI). We set bid rates accordingly and optimize the campaign in real-time to maximize each penny spent.

Read digital marketing blog posts about Behavioral Targeting (BT)

Connect With Us

What Our Clients Say

"We are able to utilize RM's scalable insights to inform how Search impacts the total media mix."

Scott Hagedorn
CEO, PhD Media

Pay-Per-Click Search Advertising (PPC)

Search Engine Optimization (SEO)

Web Conversion Optimization (WCO)
Digital Behavior Analysis (DBA)

Behavioral Targeting (BT)

Mobile, Video, and Social Media

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Learn more about Resolution Media and how our digital marketing services can help you capitalize on the many benefits of digital marketing. Our digital marketing blog contains valuable insights and can identify key opportunities to improve your marketing programs. The Resolution Media Team is made up of innovative and entrepreneurial spirits and we’re always looking for people wanting to take their marketing careers to the next level.

Please contact us so we can learn more about your business and help you Find Resolution.