Digital Behavior Analysis (DBA)

Leverage Deep Audience Insights

Why DBA?

Understand your audience and how to reach it
Audience insights drive actionable results across multiple media platforms
Findings provide guidance to product development and merchandising

Display ads raised paid search CTRs by almost 15% and decreased the CPC by more than 11%.

eMerketer,
2009

Search and social media queries are the clearest indications of the intent of your customers and prospects. The billions of keyword searches and social media updates submitted each day together comprise the world’s largest focus group for brands. Through our Digital Behavior Analysis (DBA), Resolution Media taps the power of search and social media to unlock deep consumer insights that can increase your return on investment (ROI) from search engine marketing (SEM) as well as other forms of media.

By leveraging digital behavior, The Resolution Media Team:

Further refines your existing audience targets and uncovers new audience persons to target
Determines how to organize web content and other digital assets around audience intent
Informs the development of on and offline messages that resonate with consumers and optimize all marketing communications
Uncovers potential new revenue streams based on emerging trends

Our proprietary DBA process draws insights around three key areas and deliverables include the following analyses:

1. Consumer Profiles

Demographic, geographic, psychographic profile of people online that interact with your brand
What consumers are seeking on the web relative to your brand
How people are researching the category
Where consumers go after visiting your site
How to structure the content hierarchy on the site

2. Competitive Profile

Identify the true competitive set – online and offline
Frequency of brand searches relative to competitive set
Queries driving traffic to competitive sites
Sites that “brand keyword” searchers are visiting
Sites that competitive brand keyword searchers are visiting
Where consumers go after visiting competitive sites
Identifying opportunities to reach untapped consumers online and offline

3. Category Profile

Hot topics, considerations, consumer buzz
Where in the sales funnel most of the site visits occur
How media mix (online and offline) drives search volume

Armed with this information, Resolution Media helps our clients develop Pay-Per-Click Search Advertising (PPC) and Search Engine Optimization (SEO) strategies around the key themes that will have the biggest impact on the defined audience.

Using learnings uncovered through our DBA, we show our clients how to improve online display as well as traditional advertising messaging and placement. Our DBA has also proven as an effective as a guide to product development. By revealing what people are searching for and talking about online, we are able to prioritize product manufacturing and distribution in addition to general merchandising strategies.

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Connect With Us

What Our Clients Say

"Resolution Media addresses Search Marketing with an expansive approach."

Rick Blair
Assistant Vice President, Interactive Marketing, Equity Residential

Pay-Per-Click Search Advertising (PPC)

Search Engine Optimization (SEO)

Web Conversion Optimization (WCO)
Digital Behavior Analysis (DBA)

Behavioral Targeting (BT)

Mobile, Video, and Social Media

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Learn more about Resolution Media and how our digital marketing services can help you capitalize on the many benefits of digital marketing. Our digital marketing blog contains valuable insights and can identify key opportunities to improve your marketing programs. The Resolution Media Team is made up of innovative and entrepreneurial spirits and we’re always looking for people wanting to take their marketing careers to the next level.

Please contact us so we can learn more about your business and help you Find Resolution.