Our world-class Content Solutions/SEO practice is founded upon Digital Behavior Analysis (DBA) and focuses on three core areas of search engine optimization:
1. Architecture – sitemaps, technology and meta data
2. Content - format, keyword selection and density
3. Marketing – content distribution and link-building
Our content solutions and SEO services span all forms of unpaid and earned media including:
- Websites
- Micro-sites
- Video
- Mobile
- Social Media
- Press Releases
- RSS Feeds
- Podcasts
- Blogs
A key output of our SEO process is a technical audit in which we conduct a thorough examination of all the digital assets available to our clients accounting for over 80 variables including body, URL title copy, links, meta data, sitemap, images, feeds, and video.
Our RM3 Reporting and Decision-Making Technology incorporates key performance indicators that go beyond standard position and click data to show the impact SEO is having on your overall business goals. With Pay-Per-Click Search Advertising (PPC) and SEO reporting in one integrated tool, our team can assess your Search Engine Marketing (SEM) program holistically and determine what optimizations will help maximize your visibility and lifetime value from each search results page.
With SEO, our job doesn’t end with optimizing your website. The Resolution Media Team dedicates resources to education and evangelism to develop customized training programs for in-house IT teams, copywriters, marketing functions, etc. Deliverables include best practice guides and customized tools to ensure our clients are able to fully internalize SEO into all their business practices.
Read digital marketing blog posts about Search Engine Optimization (SEO)