An Omnicom Media Group Company
WCO-Barnes

Website Conversion Optimization (WCO)

Convert Browsers to Buyers

Why WCO?

  • Drive visitors to take action on your website
  • Help convert all traffic, not just search traffic
  • Insights that increase conversions online and offline
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34.7% of consumers exit a site after viewing just one page.

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MarketLive,
2009

At Resolution Media, our job isn’t over once traffic is delivered to your website. Unless we can help you convert browsers to buyers, your return on investment (ROI) from search engine marketing (SEM) will not be fully maximized. Our Website Conversion Optimization (WCO) offering is designed to continually test and improve all the various factors that stand between visitors to your site and the action you want them to take. Best of all, any enhancements we identify will improve the performance of your website across all visitors – SEM, Direct, Referral, etc.

When it comes to creating wireframes for our test landing pages, our strategy is rooted in Digital Behavior Analysis (DBA). We assess the motivation of the visitor, value proposition of the brand and conversion probability of the audience intent and brand content. We create multiple variations of test pages that isolate headlines, body copy, images, and calls-to-action.

Once we have implemented tracking codes, we launch and monitor the landing page test. We gather and analyze results to ensure data confidence before determining the winning page combination and roll out the findings as appropriate.  

Our WCO offering also includes the analysis of application and shopping cart processes. We examine bottleneck points and create test scenarios to determine the shortest and most effective path to conversion.

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What Our Clients Say

"Resolution Media's team has found ways to integrate search into our business that we had never considered...Our results have far surpassed our expectations."

Brandon Whildin
Director of Marketing, Diamond Tour Golf


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