Eric Anderson Joins Resolution Media as Vice President, Project Management & Analytics
Former Manager of Data & Analytics for Publications International, Ltd.
FOR IMMEDIATE RELEASE
Chicago, IL – June 11, 2007 – Resolution Media, a leading Search Marketing strategy and integration firm, announced today that Eric Anderson has joined the Project Management & Analytics Team as Vice President. Mr. Anderson, who departs Publications International, Ltd. as Manager of Data & Analytics for their Internet Content Group and online direct-to-consumer channels, will be based in Chicago.
Mr. Anderson’s strengths lie in project management and analytical marketing consulting from consumer packaged goods to ad networks to online consumer behavior. Along with his strong Search experience and analytics background, Mr. Anderson brings knowledge from working with IRI, Anderson Consulting (now Accenture), Claria, as well as his own start up business.
On the Project Management & Analytics Team, Mr. Anderson will focus his efforts on executing client strategies and helping drive the company’s overall Query Marketing strategy. He will serve the company as an advanced resource for progressing analytical project management, team building and process improvement.
“I joined Resolution Media for lots of reasons,” said Mr. Anderson. “The growth and importance of Search is compelling; the idea that you can directly relate the impact of online expenditures. Resolution Media’s strength of management and their unique approach to the Query Marketing landscape specifically drove me to the company.”
About Resolution Media
Resolution Media connects brands to queries through relevant digital media and content. Steeped with experience in Search Engine Marketing (SEM), Pay-Per-Click (PPC), and organic Search Engine Optimization (SEO), Resolution Media leverages its clients' content and messaging by parlaying individuals' queries into actionable insights. Its client portfolio includes Bank of America, FedEx, Lowe's, Universal Orlando Resort, and XM Satellite Radio among others. Resolution Media is an Omnicom Media Group company (NYSE: OMC). www.ResolutionMedia.com
Press Contact
Aaron Goldman
Director, Client Strategy & Development
E: AGoldman@ResolutionMedia.com
T: (312)337-6450 ext. 15
