Omnicom Group Acquires Resolution Media
NEW YORK - November 11, 2005 - Omnicom Media Group has acquired Chicago-based Resolution Media, a full-service search engine marketing firm (SEM).
Resolution Media, founded in 2003 by President Matt Spiegel, has become a top player in the SEM space. Resolution Media delivers customized business solutions through search engine marketing strategy and integration. Their team provides the strategic lead and execution on custom built search engine marketing programs guided by direct marketing principles to ensure a measurable and positive return on search marketing investments.
Daryl Simm, Chairman and CEO of Omnicom Media Group, said, "We recognize that the growth of search engine marketing will help foster business opportunities and advance our digital leadership position in the marketplace. The area of search engine marketing is increasingly important to our clients and requires highly specialized skills."
Mr. Simm continued, "There is an increasing need to provide accountability to our clients while also managing the personalization of media. We believe the search model represents an opportunity for us to manage these trends simultaneously. Our experience working with Resolution Media has shown them to be a leader in the SEM field and we are delighted they are now part of our portfolio of specialty media companies within Omnicom Media Group."
Grounded in direct marketing principles, Resolution Media delivers a centralized solution for leveraging all facets of search engine marketing. This approach, combined with leading market expertise, superior account management and real-time analytics, enables marketers, agencies, and partners to meet and exceed their goals. Resolution Media also has strong relationships with such popular search engines as Google, Yahoo!, MSN and Ask Jeeves.
Resolution Media President Matt Spiegel said, "The entire Resolution Media team is pleased to be joining Omnicom Media Group. By leveraging the resources, client base and reach of Omnicom, we have enhanced Resolution Media's position as a leader in the world of search marketing services."
Mr. Spiegel continued, "Search marketing continues to prove valuable in achieving multiple business objectives. We're confident that our customized approach to delivering business solutions through search marketing will deliver long-term success for our clients.”
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
About Resolution Media: Resolution Media, an Omnicom Media Group Company, delivers customized business solutions through search marketing strategy and integration. Its client portfolio includes Dell, Bank of America, Lowe's, Universal Orlando, XM Radio, and Discovery Education, among others. www.ResolutionMedia.com
Press Contact
Aaron Goldman
Director, Client Strategy & Development
E: AGoldman@ResolutionMedia.com
T: (312)337-6450 ext. 15
