Resolution Media Announces Launch of Data Analysis & Campaign Management Tool
Chicago, IL. June 05, 2006 Resolution Media, a search marketing strategy and integration firm, is proud to announce the recent release of its proprietary data warehouse and campaign analytics platform. M.A.R.G.E. (Marketing Analytics and Report Generation Engine) is a custom-built data analysis and campaign management tool that improves the efficiency and overall performance of clients' search marketing campaigns and offers unique reporting and ROI analysis capabilities.
Developed in partnership with AlphaZeta, experts in developing relational databases and custom application design, this innovative tool combines search engine and sales information in a secure, centralized data repository with a real-time, easy-to-use online user interface. "M.A.R.G.E. was designed to provide centralized, critical insights to our clients while empowering our employees with actionable decision-support data that will lead to increased agility and optimal campaign performance," said Jeff Campbell, Director of Product Development and Innovation for Resolution Media. "M.A.R.G.E. is another example of Resolution Media's vision and focus on constant progress and client satisfaction."
Working with nearly every existing search engine and with paid inclusion feeds as well as shopping comparison engines, M.A.R.G.E. quickly creates customized reports and data views at the category, ad group and even the keyword level. Its unique interface allows campaign managers and clients alike to generate reports and graphs, perform trend and ROI analysis and track performance against client ROI goals, as well as monitor campaign thresholds for changes such as click fraud. Utilizing the search engine API's (Application Programming Interfaces), M.A.R.G.E. quickly retrieves data from multiple sources, enabling proactive bid management and testing to active campaigns. This allows the Resolution Media account team to more quickly and easily test the impact of critical campaign variables such as time of day, creative messaging, rank, landing page effectiveness and much more, ensuring maximum media efficiencies/spend at all times.
Matt Spiegel, Founder and now Managing Director of Resolution Media, commented, "We recognize the importance of custom-building technology tools that complement third party solutions, both for creating operating efficiencies internally and for ensuring optimal performance for all of our clients."
Spiegel went on to say, "The ability to quickly access, analyze, and use data from multiple sources is a key contributor to the success of our clients' search campaigns. M.A.R.G.E. provides the next level of efficiency and flexibility to allow Resolution Media to keep our clients ahead in search."
About Resolution Media: Resolution Media, an Omnicom Media Group Company, delivers customized business solutions through search marketing strategy and integration. Its client portfolio includes Dell, Bank of America, Lowe's, Universal Orlando, XM Radio, and Discovery Education, among others. www.ResolutionMedia.com
Press Contact
Aaron Goldman
Director, Client Strategy & Development
E: AGoldman@ResolutionMedia.com
T: (312)337-6450 ext. 15
