Post-Search Advertising

Re-engage Your Audience

When a consumer conducts a Search Query and clicks on a marketer’s Search listing but does not take action, an ad can be targeted to that same consumer while he or she is at a 3rd party Web site. Post-Search Advertising targets ads to specific consumers or consumer profiles by using Behavioral Retargeting and Customer Relationship Management (CRM) methodologies.

Research from Marketing Sherpa shows that only 4% of all Web site visitors take a desired action. That means 96 out of every 100 visitors to a marketer’s Web site don’t convert. Post-Search Advertising enables remarketing to those visitors who have expressed an interest in a product or service by submitting a Search Query but, for whatever reason, weren’t ready to immediately take the next step.

By expanding the lifespan of the Query through Post-Search Advertising, marketers can capitalize on missed opportunities by reconnecting with consumers at multiple touch points. This aids not only in re-engaging your audience, but also serves to build and strengthen relationships.

Based on our Query Marketing Blueprint^sm, Resolution Media plans, executes, and optimizes Post-Search Advertising campaigns through the use of:

Keyword Targeting
Behavioral Targeting
IP (Cookie-Based) Retargeting
Demographic/Geographic Targeting
E-mail Segmentation

Congratulations, You’ve Found Resolution Media.