Search Advertising

Demonstrate Your Brand’s Relevance

When consumers are searching, they are actively indicating an interest in a specific product, service or unique content. Search Advertising demonstrates your brand’s relevance to the consumer’s search by placing non-interruptive advertising alongside their Queries.

Today, many people equate Search Advertising to paid Search or Pay-Per-Click (PPC) text keyword listings on search engines. PPC Sponsored Keyword Listings are a core component of our Search Advertising solutions; however, our services don’t stop at PPC. As appropriate, we incorporate Pay-Per-Call and Pay-Per-Action, among others, into the Search Advertising mix. Beyond paid text keyword listings, we leverage additional Search channels to increase your brand’s relevance.

Resolution Media provides you with customized and comprehensive strategies that direct the planning, development, execution and management of Search Advertising campaigns through the use of:

Sponsored Keyword Listings
Paid Inclusion
Shopping Comparison Engines
Contextual Keyword Listings
Internet Yellow Pages (IYP)
Local and Mobile Search
Keyword-Related Graphic or Video Ads

Per the IAB, over 40% of all online marketing budget is being spent on Search Advertising. And SG Cowen projects this figure to grow to 58% by 2010.

There are a variety of reasons marketers continue to invest in Search Advertising. A 2006 SEMPO survey highlights marketers’ top objectives of paid Search Marketing:

62% Increase/Enhance Brand Awareness
60% Sell Products, Services, or Content Online
54% Generate Leads to Close as Sales Via Another Channel

Based on our Query Marketing Blueprint^sm, our Search Advertising campaigns incorporate these key tactics:

Keyword Placements
Creative Messaging
Landing Page Selection
Technology Integration

Congratulations, You’ve Found Resolution Media.