Search Content

Expand Your Brand's Findability

When consumers search, they are looking for the most valuable and pertinent content related to their Search Query. And they’re looking for it in many different formats – video, images, mobile, etc. The more content and formats you provide, the better your chances are to be found. Search Content expands your brand’s findability through Content Distribution and Syndication.

One of the most popular strategies for Search Content today is known as natural, or organic, Search Engine Optimization (SEO). SEO refers to specific tactics geared toward improving a Web property’s ranking within natural search engine listings.

Research underscores the importance of Search Engine Optimization:

36% of searchers attribute top organic Search position with brand quality (eMarketer)
60% to 70% of all Search traffic comes from organic listings (iMediaConnection)
90% of organic Search traffic is driven from the top five listings (SearchEngineWatch.com)
62% of searchers view only one page of Search results before clicking (Jupiter Research)
Having the No. 1 listing in both organic and paid Search can increase click rates by three times (SEO-PR)

The optimization of a Web site’s content, architecture and linking relationships is crucial to gaining and maintaining optimum placement in natural Search rankings. Resolution Media delivers customized strategies to address these key success factors:

Content Relevance and Keyword Usage
Tightly-themed content and proper keyword utilization to improve site relevancy and traffic
Site Architecture and Page Code
Intuitive Web site navigation, spider-friendly formatting, and customized titles and meta data to allow Search technologies to properly crawl and index all pages within the domain
Link Popularity
Steadily increase the number of quality inbound links from relevant Web properties to improve site and brand credibility

Resolution Media’s Search Content strategy is not solely focused on traditional natural Search Engine Optimization (SEO). Additional opportunities exist for marketers to submit content to appear at the Point-of-Search outside traditional search engine environments. For example, marketers can benefit from increased exposure by developing optimized press releases, submitting content to Google Video or YouTube, or creating feeds for consumers to receive updated content directly.

Based on our Query Marketing Blueprint^sm, Resolution Media leverages Search Content through a variety of formats and sources, including:

Video
Press Releases
RSS Feeds
Podcasts
Blogs
Mobile (WAP)
Widgets

Congratulations, You’ve Found Resolution Media.